Max AI is the main onboarding orchestrator. It manages the entire setup experience through a structured state machine while guiding the merchant conversationally from setup to launch.
Step-by-step onboarding flow
1. Welcome + intent detection
Max AI starts the onboarding session by understanding what the merchant is trying to build.
It:
Greets the user
Identifies business type and goals
Loads existing onboarding progress (if any)
Determines where the user should start in the flow
Example behavior:
“What are you planning to sell or build with your store?”
2. Branding setup (mandatory first step)
This is the foundation of the store identity.
Max AI gathers:
Store name
Store slogan
Store subdomain
Industry
Logo (if provided)
It ensures:
Store identity is complete and consistent
Naming and subdomain are valid and available
Branding is aligned with business type
Once completed, Max AI locks in the branding stage before proceeding.
3. Store location setup
Max AI collects business location details.
This defines:
Physical or operational business location
Regional context for the store
Fulfillment or service coverage (if applicable)
4. Industry classification
Max AI assigns or confirms the store’s industry category.
This helps:
Organize store type
Enable relevant templates and features
Improve page generation accuracy later in onboarding
If the user is unsure, Max AI guides them through selection.
5. Context building (Page understanding phase)
Max AI now shifts into understanding the store in depth.
It gathers:
Product or service details
Target audience
Business positioning
Content requirements for the storefront
This step defines what the store should look and feel like.
6. Page and theme generation
Based on collected context, the system generates:
Store structure (homepage + supporting pages)
Theme direction (visual identity)
Layout sections (hero, products, benefits, etc.)
Page flow optimized for conversions
This step transforms raw business info into a functional storefront.
7. Validation & guard checks
Before proceeding to launch readiness, the system verifies:
Required onboarding steps are completed
Branding is valid and consistent
Store configuration is complete
No missing critical setup fields
If issues are found, onboarding is paused until resolved.
8. Go-live readiness
Once all steps are completed:
Store is marked as ready
All onboarding stages are finalized
Storefront becomes fully active
Merchant is transitioned into post-onboarding mode
Max AI confirms readiness and provides next-step guidance.
End-to-end onboarding flow
Welcome → Branding → Location → Industry → Context → Pages → Validation → Go LiveCore principle
Max AI does not just guide onboarding — it actively:
Controls progression through onboarding stages
Ensures steps are completed in order
Adapts flow based on merchant input
Maintains onboarding state until completion
Need more help?
For more information and assistance, please send an email to support@prosperna.com.