Using social media to market an online business through raising knowledge of the brand, interest in goods or services, and sales is known as social media eCommerce marketing.
Why is it important? eCommerce and social media go together like peas in a pod. Social media platforms are being used by eCommerce marketers to increase brand recognition, engage with consumers, and advertise products through targeted adverts and organic posts.
Summary:
Create a consistent posting strategy with a united voice and message in order to successfully increase brand recognition. Publish on many channels, in multiple formats. Engage in conversations with users directly about trending themes, hashtags, and topics.
Your Prosperna store is the perfect channel to fully incorporate business branding, your mission, and detailed company information. Once you publish your store, you have a homepage, about us, and even a blog page to fill with content.
Connecting your social media channels makes it easier for potential customers and target audiences to navigate and browse.
While advertising isn't directly done in Prosperna, using social media channels like Facebook, Instagram, TikTok, and YouTube (Google) to promote your brand generates website traffic, which also leads to sales.
After a successful campaign, Prosperna creates a database of all the customers you made during the advertisement period and allows you to keep in touch with them. You can continue marketing your brand using social media (via Social Inbox), email, and SMS.
You can upload your products to your Prosperna store and it'll be easy to integrate them into your social media channels and other marketplace platforms.
The best part is that in your store, you can provide more information about your products, while customers can make direct checkouts on social media, at their convenience.
Brands need to make sure they scale customer support as well as their social media presence and revenue potential.
With Prosperna, you can customize your Messenger to function as a chatbot to quickly answer inquiries and even promote your products.
Customers can view a Welcome Screen, Persistent Menu, Get Started, or Ice Breaker messages - and you can do all this from inside the Prosperna app.
Without considering customer care, no social media ecommerce strategy is complete. Social media channels are excellent for maintaining and assisting current clients. As a result, they now serve as the primary method of customer service for the majority of well-known brands.
Apart from the chatbot, you can use the Social Inbox inside Prosperna to directly message customers and personally attend to their inquiries.
You don't even have to leave the app to get notified whether they sent you a message or not.
Social media can be a data mine for your brand if you have the correct tools. Searching social media for mentions of your business or pertinent conversations is known as social listening.
Based on the activity of your customers and the performance of your marketing efforts, you can strategize your next business move to increase sales and build your brand in the market.
Prosperna's dashboard comes equipped with analytics that illustrate your stats based on different factors and time periods.
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