Feature Availability:  ALL PLANS

The Meta Pixel is a piece of code that you put on your website that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

 

Why is it important?  Find new customers, or people who have visited a specific page or taken a desired action on your website. Set up automatic bidding to reach people who are more likely to take an action you care about, like making a purchase. Better understand the impact of your ads by measuring what happens when people see them.

 

Skill Level:  Beginner | Advanced | Expert

How long does it take to do? 15 minutes

 

Note: The following information has been taken from the Meta Business Help Center

If you already set up your Meta Pixel using IMG tags or plan to do so, we recommend that you follow the developer documentation. Learn more.

 

Requirements:

1.Prosperna account

2.Facebook account

3.Planned activity to track in Pixel

Summary:

1.Go to your Facebook account
2.Select your business page
3.On the left side,  select Meta Business Suite
4.On the left side, select All tools
5.Under Advertise, select Events Manager
6.On the left side, Click Connect Data Sources
7.Select Web then click connect
8.Name your Pixel
9.Enter your Website URL
10.Select Do it Yourself
11.Choose Meta Pixel only
12.Click Install code manually
13.Copy Code
14.Log in to your Prosperna account
15.Go to Settings, then Store
16.Select Scripts and Analytics
17. Paste Code in the Head
18. Click Save

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Steps How to Setup Facebook (Meta) Pixel

1.Go to your Facebook account

2.Select your business page

3.On the left side,  select Meta Business Suite

4.On the left side, select All tools

5.Under Advertise, select Events Manager

6.On the left side, Click Connect Data Sources

7.Select Web then click connect

8.Name your Pixel

Name your Pixel, then click Create Pixel

9.Enter your Website URL

Enter your Website URL / Prosperna domain, then click Check, then click Next

10.Select Do it Yourself

11.Choose Meta Pixel only

Choose Meta Pixel only, then click Next

12.Click Install code manually

13.Copy Code

14.Log in to your Prosperna account

15.Go to Settings, then Store

16.Select Scripts and Analytics

17. Paste Code in the Head

18. Click Save

Steps to Check Pixel Setup Success (Optional)

• Download the Facebook Pixel Helper extension on a Chrome browser

• Click on Facebook Pixel Helper to see if the ID you pasted reflects

Note: You must be on your products page before checking Facebook Pixel Helper.

Result: The Pixel ID should match the one you made.

Set up events

After you add the Meta Pixel base code to your website you can set up events to measure the actions you care about, like making a purchase. You can do this by manually installing the code or by using the point-and-click Event Setup Tool. Then, make sure that your Meta Pixel is working correctly.

You can use one Pixel across your whole website, including multiple pages of your website.

If you use the Meta Pixel to share events with Meta, we recommend that you also use the Conversions API. The Conversions API works with your Meta Pixel to help improve the performance and measurement of your Meta ad campaigns. Learn more about the Conversions API.

Note: Apple’s iOS 14 changes require apps in the App Store that engage in what Apple defines as “tracking” to show a prompt to iOS 14.5 and later users in accordance with their AppTrackingTransparency framework. These changes impact how Meta receives and processes events from tools like the Meta Pixel. If you optimize, target or report on web events from Meta Pixel or any of our other business tools, you can take steps to update your event setup and manage these changes. Learn more.

Reference from: https://www.facebook.com/business/help/952192354843755?id=1205376682832142

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Need more help?

For more information and assistance, please send an email to [email protected] or click here.