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Giving out coupons with an awesome strategy can help you boost your marketing scheme, retain customers and most importantly it adds value to your brand as it shows how your business reaches out to everyone and gives anyone a chance to try out your cool and awesome stuff!

Why is it important? Giving out coupons with an awesome strategy can help you to encourage customers to buy a new, more profitable product to help boost your profit margin. Also, coupons can create loyalty with existing customers by using the discount as a reward to ensure they continue to buy from your store.

 

Types of Coupons

1.Flat Amount - fixed amount coupon

2.Discount - discount / percentage coupon

3.Free Shipping - free shipping coupon

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Types of Coupons

1. Flat Amount

Minimum Requirements

1.None - no minimum requirement to use the coupon

2.Minimum purchase amount - set a minimum purchase amount that needs to be met to use the coupon

3.Minimum quantity of items - set a minium quantity of items that needs to be met to use the coupon

Usage Limits

1.Limit to one use per customer - the customer can only use the coupon one time

2.Limit the number of times this coupon can be used in total - set the number of times allowed for the coupon to be used by the customer

 

Active Dates - set the start  date the coupon can be used

End Date - set the end date the coupon can be used

Start Time - set the start  time the coupon can be used

End Time - set the end time the coupon can be used

 

Example usage and calculation of Flat amount coupon

Note: Flat amount coupon is subtracted from the product total

 

2. Discount

Minimum Requirements

1.None - no minimum requirement to use the coupon

2.Minimum purchase amount - set a minimum purchase amount that needs to be met to use the coupon

3.Minimum quantity of items - set a minium quantity of items that needs to be met to use the coupon

Usage Limits

1.Limit to one use per customer - the customer can only use the coupon one time

2.Limit the number of times this coupon can be used in total - set the number of times allowed for the coupon to be used by the customer

 

Active Dates - set the start  date the coupon can be used

End Date - set the end date the coupon can be used

Start Time - set the start  time the coupon can be used

End Time - set the end time the coupon can be used

 

Example usage and calculation of Discount coupon

Note: Discount coupon is subtracted from the product total

 

3. Free Shipping

Minimum Requirements

1.None - no minimum requirement to use the coupon

2.Minimum purchase amount - set a minimum purchase amount that needs to be met to use the coupon

3.Minimum quantity of items - set a minium quantity of items that needs to be met to use the coupon

Usage Limits

1.Limit to one use per customer - the customer can only use the coupon one time

2.Limit the number of times this coupon can be used in total - set the number of times allowed for the coupon to be used by the customer

 

Active Dates - set the start  date the coupon can be used

End Date - set the end date the coupon can be used

Start Time - set the start  time the coupon can be used

End Time - set the end time the coupon can be used

 

Example usage and calculation of Free Shipping coupon

Note: Free shipping coupon will cover all the shipping expenses.

 

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