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SEO stands for Search Engine Optimization. It is a set of strategies and techniques used to improve a website's visibility on search engines like Google, Bing, and Yahoo. The goal is to increase organic (non-paid) traffic to the website.

Why is it important? SEO is crucial for improving your website's visibility in search results. It helps drive targeted organic traffic, enhances user experience, builds credibility, and ultimately increases the chances of converting visitors into customers or clients.

How SEO Works

What is SEO?

SEO stands for Search Engine Optimization. It is a set of strategies and techniques used to improve a website's visibility on search engines like Google, Bing, and Yahoo. The goal is to increase organic (non-paid) traffic to the website.

Why is SEO important for my website?

SEO is crucial for improving your website's visibility in search results. It helps drive targeted organic traffic, enhances user experience, builds credibility, and ultimately increases the chances of converting visitors into customers or clients.

How do search engines rank websites?

Search engines use complex algorithms to rank websites based on various factors. Key elements include relevant keywords, quality and relevance of content, website structure, user experience, backlinks, and mobile-friendliness.

What are keywords, and why are they important in SEO?

Keywords are specific words or phrases that users type into search engines. They are crucial in SEO as they help search engines understand the content of a page. Properly optimizing for relevant keywords improves your chances of appearing in search results when users search for those terms.

How long does it take to see results from SEO efforts?

The timeline for SEO results varies. Some changes may show improvements in a few weeks, while others may take several months. It depends on factors like the competitiveness of your industry, the quality of your SEO efforts, and the current state of your website.

Which pages on the Prosperna site can I input SEO tags on?

a) Single Product Pages: Include SEO tags such as meta titles, meta descriptions, and relevant keywords for each individual product page. Optimize product descriptions and images as well.

b) Blogs: Apply SEO tags to blog posts, including meta titles, meta descriptions, and relevant keywords. Optimize the content for readability and user engagement. Use internal linking where relevant.

c) Custom Pages: Customize SEO tags for custom pages, including meta titles and meta descriptions. Ensure that the content on these pages is optimized for relevant keywords and aligns with the overall SEO strategy.

d) Scripts and Analytics Pages: While SEO tags are not directly applied to scripts and analytics pages, it's crucial to ensure proper implementation of analytics scripts (e.g., Google Analytics) for tracking and analyzing website performance. These pages typically don't need traditional SEO tags but play a vital role in monitoring and improving overall website analytics.

How can I track my SEO?

There are several external tools available for tracking SEO metrics and gaining insights into your website's performance. Some popular external trackers include SEMrush and Google Analytics.

Need more help?

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