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A fast, optimized website enhances user experience, reduces bounce rates, and increases conversions. Focus on optimizing images, minimizing animations, and streamlining content to ensure your Prosperna website performs at its best.
Why is it important? It is crucial for enhancing your Prosperna website's performance. Properly optimized images reduce loading times, improve user experience, and boost SEO rankings. Faster websites keep visitors engaged, lower bounce rates, and increase the chances of converting them into customers. By optimizing images, you create a more efficient and accessible website that performs better on all devices.
Selecting the correct file format is crucial for balancing image quality and size. For most web images, use JPEG for photos and images with lots of colors. Use PNG for images that require transparency, and consider WebP for its advanced compression capabilities, which offer smaller file sizes without compromising quality.
Image compression reduces file size without significantly impacting quality. Use online tools like TinyPNG or JPEG-Optimizer to compress your images before uploading them to your Prosperna website. Smaller images lead to faster load times and improved site performance.
Upload images at the exact dimensions needed for your website. Avoid using larger images and scaling them down via HTML or CSS. For example, if your website requires a 300x300-pixel image, don't upload a 1000x1000-pixel image. Resizing images to the correct size before uploading ensures that your site loads faster.
Browser caching stores frequently used images and other website elements in a visitor's browser. This reduces the time it takes to load pages when they return to your website. Make sure browser caching is enabled on your Prosperna website to enhance repeat visitor experience.
While not directly related to speed, adding descriptive alt text to your images can improve SEO and accessibility. Ensure that all images on your Prosperna website have appropriate alt text to enhance search engine rankings and provide context for visually impaired users.
To audit and enhance your SEO's website, please visit the links below:
Checking SEO using Lighthouse
Enhance Page SEO