Help Center
Help Center›Getting Started

How to Set Up Your Store with Max AI

Updated
Feature Availability User Permissions Time to Complete Skill Level
All new stores (included in your 7-day trial) Store owner About 2–10 minutes Beginner

Summary

Overview: After the welcome survey, Max, Prosperna's AI assistant, helps you set up your store's branding, brand voice and home page. For branding and brand voice you choose how: chat with Max, or fill in a quick survey. Max then builds your Home page on its own screen, and you publish it or keep editing it.

Prerequisites:

  • You've signed up, verified your email and finished the welcome survey. See How to Sign Up for Prosperna.
  • (Optional) Your logo as a .jpg, .png or .webp image under 10 MB. If you don't have one, Max can design one for you.

Step-by-Step Instructions

Step 1: Choose how you want to set up

On the How would you like to set up your store? screen, pick one:

  • Chat with Max: answer quick guided chat questions while Max walks you through it step by step.
  • Quick Survey: a short form with every step visible up front. Takes about 2 minutes.

You can switch at any time. In the survey, click Switch to chat. In the chat, look for Prefer a quick survey?

The setup has three stages, shown in the Setup progress bar: Branding, Brand Identity and Your Website.

Step 2: Branding

Answer each question, then click Continue. Use Back to change an earlier answer.

  1. What's your store called? Enter your Store name.
  2. Pick your store link. Enter your Store link, the web address of your store. Use lowercase letters, numbers and dashes only.
  3. Got a slogan? Enter a Store slogan (up to 80 characters), or click Skip.
  4. What do you sell? Search for and choose your Industry.
  5. Add your logo. Do one of the following:
    • Click Upload a logo and choose your image file.
    • Click Generate with Max, pick a Style (Minimal, Playful, Elegant or Bold) and a Main color, and let Max design one.
  6. On Looking good! Ready to save?, review your answers and click Save & continue.

If you chose Chat with Max and ask Max to design your logo, Max doesn't ask about it in the chat. It shows a card above the message box, Tell Max about your logo, marked Needs your answer (Leave anything you are unsure about to Max.):

  • Symbol: type one, for example a beer hop, a leaf or a wave. Leave it empty and Max picks.
  • Colors: Let Max decide, or Pick my own and set Primary, Secondary and Accent.
  • Style: Let Max decide, Minimal and flat, Vintage, Geometric, Hand-drawn line art, Bold 3D or Playful.
  • Layout: Let Max decide, Symbol with the name, Name only or Badge.

Click Generate logo to send what you chose, or Let Max decide everything. You can't type in the message box until you answer: it reads Fill in the logo form above to keep going. Once you answer, the card folds to You described your logo (or You left the logo to Max) with a summary of your choices, and the chat keeps a Waiting for your answer below marker where Max asked.

Step 3: Brand Identity

  1. If your store could talk, how would it sound? Pick a vibe for your Brand personality, or describe your brand voice in your own words.
  2. Who are you selling to? Describe your Target audience, for example "Busy parents who want healthy, quick meals for their kids."
  3. On Perfect. Ready to save your brand identity?, review and click Save & continue. Max uses these answers to shape your pages.

Step 4: Your Website

This stage builds your Home page. It has its own screens rather than the chat.

1. Choose how your Home page starts. On How should we start your Home page? (Max builds it in a few minutes. You can change anything after.), pick one:

  • From scratch (marked Recommended): Describe your business and Max designs it for you.
  • Clone: Rebuild your existing homepage from a link.
  • Import: Turn an HTML file into your home page.

Clone opens Clone a page from a URL (Paste the address of a page you want Max to clone. Cloning uses AI credits.). Paste the address, then click Check page (or press Enter). Max opens the page and tells you what it found before you spend any credits:

  • Ready to clone. — go ahead.
  • This page can be cloned, but some parts may not carry over: with a short list, for example Its background video will not play in the copy. or A popup or cookie banner covers the page and may end up in the copy.
  • This page can't be cloned with the reason, for example it is a sign-in page, and only public pages can be cloned or the site blocks automated browsers, so it showed a security check instead of the page. Clone page stays greyed out until you try another address.
  • We couldn't check this page. You can still clone it. with a Try again link. The check didn't run, so cloning is still allowed.

Then click Clone page. The check itself is free: it uses no AI credits.

2. From scratch: choose your store's look. Max asks How should your store look? (Let Max decide, or pick it yourself with a live preview.):

  • Let Max pick (marked Recommended): Max styles your store from your logo, store name and industry. You can change any colour or font afterwards.

  • Choose my own look: opens Choose your store's look. While Max reads your logo's colours you see Getting your logo colours ready. On this screen you set:

    • Colour palette: pick a palette, or click Customize every colour to set each colour yourself.
    • Fonts: pick a font pairing, or click Choose other fonts to set a Heading font and a Body font.
    • Shape: Buttons, Card corners and Card shadow.

    Live preview on the right updates as you choose. Click Build my Home page when you're happy, or Back to change your mind.

3. Watch Max build it. The build screen says Max is building your Home page (This takes a few minutes. If you leave, Max picks up where it stopped when you come back.). It shows Step 1 of 4, a progress bar, and a card for every step, marked Done, Working on it or Up next:

Started with Steps
From scratch Setting up your colours and fonts → Building your menu and footer → Designing your Home page → Saving your Home page as a draft
Clone or Import Rebuilding your page → Matching your colours, menu and footer → Saving your Home page as a draft

Each finished step has a What Max made section showing the colours and fonts Max saved and a preview of your menu and footer. Use the Desktop View, Tablet View and Mobile View buttons above a preview to see it at each screen width.

4. Publish or keep editing. When the build finishes you see Your Home page is ready (It's saved as a draft. Publish it now, or keep editing it with Max AI.) with a full preview:

  • Publish now: your Home page goes live.
  • Continue editing in Max AI: opens your Home page in the Max AI page builder, still as a draft.
  • Start over: throw the page away and choose how to start again.

Verify It Worked

Success criteria: you see Congratulations! with a What's next? list. What it says depends on how you finished:

  • After Publish now, the screen reads Your home page is live. and the tiles are Choose a Plan (SEE PLANS), Add Pages (OPEN PAGE BUILDER) and Add Products (OPEN INVENTORY).
  • After Continue editing in Max AI, it reads Your home page is saved as a draft. Keep editing it with Max AI. and the tiles are Edit with Max AI (EDIT WITH MAX AI), Choose a Plan (SEE PLANS) and Add Products (OPEN INVENTORY).

Some stores see a 50% discount offer on the Choose a Plan tile instead of the usual wording.

Troubleshooting

Common errors

  • "Give your store a name (at least 2 characters).": store names must be 2 to 50 characters.
  • "Use lowercase letters, numbers, and dashes only.": remove spaces, capital letters and other symbols from your store link.
  • "Pick an industry to continue.": choose an industry from the list before continuing.
  • "Use a .jpg, .png, or .webp image." or "That file is over 10 MB — try a smaller one.": save your logo in a supported format, or make the file smaller.
  • "Failed to clone the page. Please try again." or "Failed to import the file. Please try again.": check the link or HTML file and try again, or choose From scratch.
  • "Your Home page isn't finished yet": the build stopped before it finished. Click Try again to pick up where it stopped, or Start over to choose a different way to start. If the connection drops, Max keeps building and the screen catches up when you come back.
  • "You're out of AI credits": building a Home page uses AI credits. Click Open the page builder to top up and build your Home page there, or Back.

Limitations & considerations

  • You can change a saved answer from the Setup progress bar. Open the stage, then click Edit next to the item.
  • You can click Skip Setup Guide to leave the setup. Skip setup guide? tells you You can pick up where you left off any time from Continue setup on your dashboard. Click Confirm to leave, or Cancel to stay.
  • Continue setup stays on your dashboard, in the setup checklist and in your profile menu, until your branding and your store pages are both done. Clicking it takes you back into setup. It doesn't count towards your store setup checklist.
  • Your Home page is saved as a draft until you click Publish now, so nothing goes live by accident.
  • Building a Home page uses AI credits.

Next Steps & Related Resources

Need more help? For more information and assistance, please send an email to support@prosperna.com.

Last Updated: 11/06/2026